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Sunday, September 18, 2011

Fitness Management & Consulting Announces Webinar Sales Training Program for Health Clubs and Gyms

Fitness Management & Consulting to provide customized webinar training programs and virtual trade show for health clubs, fitness centers,  gyms and studios  worldwide to help independently owned fitness facilities become more productive at a fraction of the cost.

Dallas – September 18, 2011 - Fitness Management & Consulting announced today they will provide customized webinar sales and management training programs along with a virtual trade show to health clubs, fitness centers, gyms and studios worldwide to help independently owned fitness facilities become more productive and efficient in their business operations at a fraction of the cost.

According to Jim Thomas, “Through our webinar sales and management training program we will help health clubs, fitness center, gym and studio operators get the training they need at a fraction of the cost.” A dynamic, articulate motivator, Mr. Thomas exudes confidence without artifice and accomplishes wonders without the bruised feelings that can so often accompany change. “For as little as $30 per month, per person, our webinar training program and virtual trade show will cover the same basics of selling fitness memberships and gym management that we provide during onsite workshops.”

Fitness Management & Consulting webinar sales and management training programs deliver practical, ready-to-use techniques to generate better results for your health club, fitness center or gym.  In each and every webinar, clubs will uncover ways to increase their membership sales numbers by using fundamental selling and marketing techniques. The unique webinar training program is completely customized, interactive, and will shorten the learning curve for the gyms newest salespeople or put a new spark in established veterans.

Fitness Management & Consulting’s Jim Thomas gives the most up to date information on how to best operate and grow clientele at your health club, fitness center, gym or studio.  Jim and his company are recognized and respected for their service and expertise.

About Fitness Management & Consulting
Fitness Management & Consulting is a consulting firm specializing in health club business consulting, turnarounds, troubleshooting and sales training.  Areas of practice include management training and procedures, sales and marketing systems and operations.  Its’ founder, Jim Thomas, has over 25 years experience in all aspects of health club sales, club ownership and management. Fitness Management & Consulting is a privately held company based in Dallas, Texas. For more information on Fitness Management & Consulting, please visit www.fmconsulting.net.



Press Contact
Fitness Management & Consulting
Facebook@gymconsultant
Twitter @ gymconsultant
Skype: jtmanagement
214-556-4625
Fax 214-292-9553


Fitness Management & Consulting specializes in helping health clubs, fitness centers, multi-purpose athletic clubs and gyms to find solutions with profitability, operational analysis, troubleshooting, ongoing consulting services, fitness center management, fitness center, health club and gym consulting, membership sales, webinar training, teleconferencing, personal training sales, marketing, operations, management, prize promotions, direct mail, real estate site selection, broker services, business valuations, press releases, exercise equipment, floor design, budget control, profit centers, billing and collection, new club start up, business valuations, manager training, webinars and first aid and safety.

Based in Dallas, Texas, we serve clients throughout the DFW Metroplex including Dallas, Fort Worth, Arlington, Azle, Bedford, Blue Mound, Burleson, Colleyville, Crowley, Euless, Grand Prairie, Haltom City, Haslet, Hurst, Keller, Kennedale, Lake Worth, Mansfield, North Richland Hills, Saginaw, Southlake, Trophy Club, Watauga, Westlake, White Settlement, Addison, Farmers Branch, Hebron, Plano, Allen, Frisco, Richardson, Coppell, Grapevine, Irving, Lewisville, Arlington, Garland and we serve clients nationwide including Dallas, Fort Worth, Los Angeles, Orange County, San Diego, Sacramento, San Francisco, Las Vegas, Phoenix, Salt Lake City, Portland, Seattle, Boise, Denver, Albuquerque, Omaha, Wichita, Oklahoma City, Houston, Austin, San Antonio, Shreveport, Minneapolis/St. Paul, Des Moines, Kansas City, St. Louis, Little Rock, Jackson, Birmingham, Atlanta, Miami, Tampa, Raleigh, Louisville, Chicago, Cincinnati, Cleveland, New York, Boston, Philadelphia, Nashville, Memphis, and Indianapolis. We also serve clubs internationally with webinar program such as Mexico, Toronto, Windsor, Calgary, Vancouver, Bahamas, Japan, China, Vietnam, London, Paris, France, Germany, Italy, Spain, Iran, UAE, Egypt, Saudi Arabia, India, Australia, New Zealand, Thailand, Israel, Russia, Brazil, Argentina, Sweden, Finland, Switzerland, Afghanistan, Aruba, Austria,  Barbados, Belgium, Bermuda, Bolivia, Cayman Islands, Chile, Columbia, Cyprus, Dominican Republic, Ecuador, Fiji, Greece, Greenland, Hong Kong, Hungary, Iceland, Jamaica, Jordan, South Korea, Kuwait, Dubai, Netherlands, Philippines, Puerto Rico, Qatar, Singapore, South Africa, Taiwan, Turkey, Venezuela, Virgin Islands.

Gym consultant, gym management, fitness management, gym help, gym sales, fitness consultant

Thursday, September 15, 2011

Fitness Management & Consulting Announces Endorsement of the International Health Club Association

Fitness Management & Consulting endorses the International Health Club Association (IHCA), the industry leader in providing cost-cutting programs and revenue producing resources for health clubs, fitness centers and gyms. 

Dallas, TX – September 15, 2011 - Fitness Management & Consulting announced today the endorsement of the International Health Club Association, the leader in providing cost-cutting programs and revenue producing resources for health clubs, fitness centers and gyms. 

With over 100 years of combined fitness industry experience the owners and operators of IHCA understand the everyday struggles fitness center owners face. They understand all aspects of fitness center development and operation. They are not a (hands off) association - they have been and continue to be on the front line of health club management and operations. “As a longtime fitness industry professional, I understand the importance of creating additional revenue streams and keeping costs down,” says Andrew Carchia, IHCA President. 

When a health club or gym joins the IHCA they will first have access to a one stop shopping web site via their online trade show. IHCA has negotiated for club owners only the best pricing through major supplying companies on anything they need to operate their center .i.e. consulting, billing and collections (ABC  Financial),  marketing, leasing, equipment new or used, first aid, social media networking, referral systems, printing, lead generation, insurance and much more. They have done the work for the club owner by taking all the guess work out of finding reliable companies to support each health club or gym.

In addition, IHCA will market health club members directly in the clubs name via the FMIA (Fitness Members Insurance Association/Agency). This association was developed specifically for individual members. With the FMIA individuals will be able to purchase all insurance products .i.e. Auto, Health, Home owners, business and supplemental insurances with the IHCA discounted rates through major insurance carrier companies.

The extensive background and experience of the International Health Club Association helps to maximize productivity and eliminate all of the guess work for health club and gym owners across the country. IHCA’s philosophy of treating each club owner like a partner makes them an ideal business associate. “The best part of all of this is the unlimited potential for you as a health club owner to generate revenue through your existing and new membership base. Every product that IHCA retails will generate revenue for you. With each program IHCA sells, the health club will begin to generate an additional draft, an extra revenue stream directly into their bank account,” says Jim Thomas, President of Fitness Management & Consulting. 

About International Health Club Association      
The International Health Club Association was developed to assist health clubs in generating revenue. They do not put emphasis on conventions or equipment manufacturers; they assist the individual health club owner in the everyday operation of their center. Whether you have an 800sq ft or an 80,000sq foot facility they are there to assist you.  For more information, go to www.ihcafitness.com.

About Fitness Management & Consulting                  
Fitness Management & Consulting is a consulting firm specializing in health club business consulting, turnarounds, new club start ups and sales training.  Areas of practice include management training and procedures, sales and marketing systems and operations.  Its’ founder, Jim Thomas, has over 25 years experience in all aspects of health club sales, club ownership and management. Fitness Management & Consulting is a privately held company based in Dallas, Texas. For more information on Fitness Management & Consulting, please visitwww.fmconsulting.net.

Media Contacts:

Fitness Management & Consulting
800-929-2898 |Fax 214-292-9553              

International Health Club Association
Toll Free: 855-295-IHCA
Fax: 973-661-9082


Fitness Management & Consulting specializes in helping health clubs, fitness centers, multi-purpose athletic clubs and gyms to find solutions with profitability, operational analysis, troubleshooting, consulting sales training, ongoing consulting services, fitness center management, fitness center, health club and gym consulting, membership sales, sales seminars and workshops, personal training sales, marketing, operations, management, prize promotions, health club marketing, direct mail, corporate fitness management, real estate site selection, broker services, business valuations, business valuation, press releases, exercise equipment, floor design, budget control, profit centers, billing and collection, business valuations, business plan for fitness centers, online sales training, for fitness clubs, sales gym, gym membership sales, new club start up, manager training and first aid and safety. Fitness Management & Consulting is a member of the International Health Club Association (IHCA).

Based in Dallas, Texas, we serve clients throughout the DFW Metroplex including Dallas, Fort Worth, Arlington, Azle, Bedford, Blue Mound, Burleson, Colleyville, Crowley, Duncanville, Desoto, Euless, Grand Prairie, Haltom City, Haslet, Hurst, Keller, Kennedale, Lake Worth, Mansfield, North Richland Hills, Saginaw, Southlake, Trophy Club, Watauga, Westlake, White Settlement, Addison, Farmers Branch, Hebron, Plano, Allen, Frisco, Richardson, Coppell, Grapevine, Irving, Lewisville, Flower Mound, Highland Village, Highland Park, Mesquite, Tyler, Texarkana, Waco, Wichita Falls, Arlington, Garland and we serve clients nationwide including Dallas, Fort Worth, Los Angeles, Orange County, San Diego, Sacramento, San Francisco, Ventura, Woodland Hills, Inland Empire, Camarillo, Simi Valley, Irvine, Newport Beach, Las Vegas, Reno, Lake Tahoe, Phoenix, Tucson, Scottsdale, Salt Lake City, Portland, Seattle, Boise, Denver, Colorado Springs, Albuquerque, Omaha, Wichita, Oklahoma City, Tulsa, Houston, Austin, San Antonio, El Paso, Shreveport, New Orleans, Minneapolis/St. Paul, Des Moines, Kansas City, St. Louis, Springfield, Little Rock, Jackson, Birmingham, Atlanta, Miami, Tampa, Orlando, Jacksonville, Raleigh, Louisville, Chicago, Cincinnati, Cleveland, New York, Boston, Philadelphia, Pittsburgh, Nashville, Memphis, and Indianapolis.

Wednesday, September 7, 2011

Keeping Members For A Lifetime


Keeping Members For A Lifetime

www.muscleupmarketing.com
Let's face it, keeping current members at your club is easier and cheaper than constantly fighting to acquire new ones. Everyone knows this, yet most place minimal focus and efforts towards achieving high retention rates. Many clubs out there fight to bring in as many new members each month as they lose due to attrition. Imagine if you were able to just reduce your retrition by 50 members a month, while keeping the same amount of new members coming in your doors through your marketing efforts. That would give your club a net of 600 members gained each year! This is easier to do than you might think by implementing the 5 steps below to achieve maximum retention.

5 Steps To Boost Retention...

1. Start Off On The Right Foot

The first month after a new member joins is the most crucial as they develop their perception of your club. Take the time to offer to train them properly on all the equipment. Call each member a week after they join to make sure things are going well for them & keep them motivated. This five minutes will more than pay dividends in the long run.

2. Involve Members In Your Other Services

Members that use your tanning, child care, personal training, or other services are much less likely to cancel their membership than those with a gym only membership. A great way to get members engaged and boost sales at your profit centers is through our text messaging service. We will send out special text only offers to members 2-4 times a month, offering them special incentives to use your other profit centers.

3. Create A Rewards Program

Encourage your members to frequently visit your club by implementing a rewards program. Hold a challenge each month and offer a reward to the members that complete it. Try something like "Work Out 10 Times In October & Get A FREE Smoothie!" or "Do 30 Minutes Of Cardio 3x @ Week For 8 Weeks & Get A Free T-Shirt!" Put posters up in the club and make a big deal of your monthly challenge. Members who come to the club at least 4 times a month are much less likely to cancel their membership

4. Incorporate A Referral Campaign

Let's face it, working out with friends or family is much more fun than working out alone! In addition, it helps people remain accountable and less likely to stop working out. Run a member referral campaign where every new member the current member refers, they get one month free and so does the new member. Or hold a raffle at the end of the month where you give away a flat screen TV. The first few weeks after a new member joins is when they are most likely to go out of their way to recruit new referrals for you, so make sure you give them plenty of referral passes upon initial signup.

5. Continual Staff Involvement

Hold your staff accountable to learn members names, always greet them on the way in and out, & ask them if they need assistance on equipment. Making a member feel like they are truly a part of your family will make them want to continue coming around to your club.

There you have it! Take the time to sit down with your staff and implement these 5 steps and watch your retention rate rise! 

In Good Health,
Muscle Up Marketing
www.muscleupmarketing.com

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