Since forming Fitness Management, Jim Thomas has been turning health clubs around at an amazing rate and garnering a reputation as a producer of change…a sharp-eyed troubleshooter, a brilliant sales trainer, and a motivator. Fitness Management provides programs that show measurable results and Jim’s team is proud of their ability to glean profit from every square foot of a client’s investment.
Thursday, December 31, 2020
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Gym Launch Secrets
Gym Launch Secrets. https://lnkd.in/dJgNM93 The step-by-step guide for gym owners to learn how to get more clients, how to make more per client, and how to keep them for life. This is the culmination of lessons learned while helping over 2,500 gyms find massive success in a crowded and commoditized industry. Straight from the most profitable gym owners (over 7-figures a year), the insights collected here are straight to the point, with no fluff.
Sunday, August 30, 2020
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Thursday, August 6, 2020
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Saturday, August 1, 2020
Thursday, July 30, 2020
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Monday, July 20, 2020
ASFA Online Trainer Certification Progams - Study & Test at Home
ASFA - American Sports and Fitness Association - Online Trainer Certification Programs–Study & Test at Home Anytime! https://americansportandfitness.com/?rfsn=4471172.4bcb67
Friday, July 17, 2020
Thursday, July 16, 2020
Wednesday, July 15, 2020
Sunday, July 12, 2020
Saturday, May 16, 2020
Make Your Fitness Blog Outstanding & Readers Will Appreciate
Would it be very bold of me to say that everybody should have a blog? Or at the least that everybody could have a blog. We’ve all got something to say, everyone has something that they’re passionate about.
And a blog is a way for you to express that passion while also encouraging others who share this interest to further explore and helping them to discover new things about the topic that they may not already have discovered.
You can blog about pretty much anything and there will be some people out there who are going to be interested in reading it. People blog about entertainment, sports, food, business, and pretty much any hobby under the sun.
If fitness is your passion and you want to share that with the world, then there’s no better time to start than right now. But the other side of this coin is that a ton of people out there have got the same idea.
Especially for something that has as widespread of an interest as fitness does, so you are going to be facing quite a bit of competition. There are already thousands of fitness blogs on the internet and more are being started every day.
If you want to build up a readership amidst all of that, then you need to find a way to stand out. Because while there are those thousands of blogs out there, a lot of them don’t have a lot of thought or creativity behind them.
There are blogs which sort of just fade into the background because there’s nothing about them that sets them apart from the pack. You need to make your blog outstanding if you want people to pay attention.
Here are some ways that you can do that:
Have a Specific Angle
If you look for fitness blogs online and try to seek out the ones that aren’t getting that much attention, what you’ll notice about them is that they tend to be very generalistic. They’re not about any specific aspect of fitness.
They’ll just be giving you the same advice and routines that you can find everywhere else on the internet. Conversely, you’ll see that the most popular fitness blogs do the opposite, they offer unique information about specific things.
A select few of the top ones are just general fitness blogs for sure, but there are always exceptions and chances are you aren’t going to be one of them. If you want to maximise your chances for success then you should follow a more reliable route.
So carve yourself out a niche. Analyze your own fitness routines and find out the things that you are especially good at. Centre your blog around that. Maybe you can focus on cardio or crossfit or calisthenics, or something that doesn’t begin with the letter C.
You want people to see your blog come up when they conduct a Google search and that’s more likely to happen if you have a particularly interesting niche.
Pick the Right Name and Host
You want every aspect of your blog to look and feel as professional as possible. If you just throw any old webpage together, using the most basic hosting site you can find and put little effort into the appearance, then people aren’t going to want to keep coming back.
It’s an unappealing site when so many out there are putting in so much more effort. Start right at the very top with the name. Come up with something good and also something that people will remember the name of.
Get a little creative, if you’re blogging then you’re a creative writer so you can come up with a creative name for your fitness blog that suits the niche. Now as for hosting, the best course of action for you is WordPress.
Reason being is that this will give you plenty of control over how your blog looks, it’s not that difficult to use and you have plenty of flexibility when it comes to including extra stuff like advertisements, which means that you can monetize your blog if that’s what you want.
There are a couple of others that you could consider too such as BlueHost, Siteground and Agathon if you want to explore your options a bit more, but WordPress is well-known for its reliability so it’s probably still your best bet.
Review Equipment
This is something that the vast majority of fitness blogs don’t do and it would attract a lot of extra people. Most of those who are reading a fitness blog will be looking for advice on routines and workouts of course, but equipment is important too.
If you offer them an insight into that aspect of your fitness regime then you’ll be giving them something that they don’t get from the other fitness blogs that they read and another incentive to come back to you.
And perhaps you could even end up in partnership with a company if your blog gets enough traction. You could end up being paid to post reviews of fitness equipment, which would mean that you would be expressing your passion and getting paid for it.
Consider this style of comprehensive review as a regular feature on your blog. It’s informative, it’s not on every fitness blog and it ties in perfectly with your discussions of the things that you are passionate about.
Stay Humble
One thing that you absolutely want to avoid when you’re running a fitness blog is alienation of your potential readership. Fitness is a topic that does breed egotism and there is nothing more off-putting than that.
Do not treat your blog as an opportunity to boast about how in shape you are, how big your biceps are and how much you can bench. That’s not what people want to see, your blog isn’t about you, it’s about your readers.
You will have people reading who are completely new to fitness and you should be aiming to treat them with as much respect as everyone else who reads. Your blog should be a place of encouragement, not a place of condescension.
Try to communicate with people on there as much as possible. Have a comments section and talk to the people who comment. If all goes well you will reach a point where there are too many comments for that to be feasible, but at the start make it clear that you are interested in how your readers are progressing.
If you make a concentrated effort to stand out with your blog, there’s no reason why you shouldn’t end up with a lot of people coming back to the page on a regular basis and that will be very fulfilling.
So if you’re serious about it, then put the necessary thought and care into making your blog something that’s worth reading.
An Outsourced CEO and expert witness, Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting, turnaround and brokerage firm specializing in the gym and sports industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully to overcome obscurity, improve sales, build teamwork and market fitness programs and products. In addition, his company will buy gym equipment from gyms liquidating or closing. Visit his Web site at:www.fmconsulting.netorwww.jimthomasondemand.com.
Wednesday, May 13, 2020
Preparing Your Gym for a Comeback
As of this writing many gyms across the USA are slowing beginning to relaunch their business and others will be conducting a relaunch in the coming weeks. One thing for sure, we’re not going back to the same place we left a few weeks ago. It’s a different marketplace and it’s a different economy. We will need a plan. Here are a few questions to ask yourself before you begin; 1) what are you willing to give up to hit your goals? 2) What will you have to change to hit your goals? 3) What will you have to learn to hit your goals? Now, here are some things to consider:
1. The need for certainty. This is where it all starts. We need to be sure we get our head right. Of course, we need to understand the problem, but we need to give power to the solutions and what we’re trying to accomplish. Owners, managers and staff all need to work with a high level of certainty and confidence if they want the customer to have certainty. People will still buy.
2. Over communicate. Keep your members in the loop on what is happening and continue to provide them with valuable information on how to get the results that they are seeking. Create signage throughout the clubs on washing hands, cleaning equipment, social distancing and even consider arrows letting people know what direction they should go. Use all forms of communication to let everyone know what is happening with your gym
3. Provide unprecedented value. Give more than ever before. The goal here is to keep all your members and sign up new ones. You will need to provide an unprecedented level of value. Continue your digital programming with hangouts, expert Q&A, lives streams, private sessions, etc. Continue to focus on the member experience and celebrate success stories during the break; celebrate member anniversary dates, etc.
4. Prepare for member health and safety. I suggest doing more than what is required by your state. Temperature screenings for members, guests, employees and any vendors. Increase the number of cleaning stations throughout the gym. Prepare a FAQ to help address any potential issues of members not social distancing, coughing, sneezing, etc. Depending on your member base, consider a specific time for those 60+ to come in and workout. Have plenty of signage throughout the club as well as directional signage moving member down the right path form proper social distancing.
5. Prepare for staff health and safety. With all the talk about member health and safety, let’s don’t forget about our staff (not that anyone would). There will be some staffers that are simply not comfortable returning just yet and that’s okay. Perhaps they can help work on your digital product. The key thing here is to educate everyone on what you are doing to keep them safe. Many clubs are conducting temperature checks on staff twice per day. Two a day cleanings, rubber gloves, masks if desired.
6. Marketing to your members. This is one to start doing right now. Prepare videos to walk your members and guests what they can expect upon entering. You need to let your members know what you’re doing to keep the gym clean, healthy and safe and what you’ll be doing to keep your member healthy and safe. Social media and email marketing is ideal here. Showing new protocols and what to expect will ease potential fears your members and guests may have.
7. Marketing for your business — advance into the marketplace. You won’t be able to use just one or two things and get the results you want. The plan should be to show differentiation and market to an uncontested marketplace. You want EVEYONE to know who you are and what you are doing. Start writing your plan of action now. A press release is a great way to start. This is a great time to conduct a membership drive or a re-grand opening.
8. Prepare to be ready to sell in a new marketplace and a new economy. Include your health and safety standards in your process, but stay on point. Business and sales fundamentals will be more important than ever. You will likely have fewer inquiries and fewer prospects for a while. A good habit to get into…is to treat each guest like it’s the only one you will see that day and work to bring them up to your level of certainty. Get your staff trained and follow up to be sure they are on track. You can’t afford not to. As mentioned, conduct a membership drive, have referral contest, host a re-grand opening, etc. Revenue is the oxygen of your business, let’s keep it flowing. In addition, looks for ways to increase the amount you collect per new membership sale with additional added value. Consider new membership offering to accommodate a new economy.
9. Continue with Digital Programming. Digital programming is here to stay and is something you should continue even when you open your doors. Remember, you want deliver unprecedented value to your customer. Initially, this should be continued at no additional change, but as you move forward this should may be included as part of a premium membership offering or even sold online through your web site.
10. Develop existing profit centers or create new ones for ancillary sales. Since many people have poor diets which lack the vital nutrients the body needs, consider selling supplements online. Investigate selling gift cards online, meal planning, etc. You want to find ways to encourage additional sales to your current customer base.
11. Not every gym will return. Some gyms will not return because of financial reasons and other simply will not want to continue, which is okay. This presents an immediate opportunity to grow your business. In nearly every case, this will be done with no money out of your pocket and you will be able to increase your recurring dues, perhaps your personal training, email lists, renewal lists, have URLS and phone numbers pointed to you and more. This is something to investigate immediately.
Now, let’s make this the greatest comeback ever!
An Outsourced CEO and expert witness, Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting, turnaround and brokerage firm specializing in the gym and sports industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully to overcome obscurity, improve sales, build teamwork and market fitness programs and products. In addition, his company will buy gym equipment from gyms liquidating or closing. Visit his Web site at:www.fmconsulting.netorwww.jimthomasondemand.com.
Thursday, April 30, 2020
How Gym Owners Can Reject the Recession and Build a Thriving Business
In a time when many gyms are struggling or even closing, everything on the internet and television focuses on downsizing, rising costs and economic turmoil, it is hard to avoid that sinking feeling. But as gym owners we really have two choices: We can let the negative media send us into full panic mode or we can view the economic downturn as an opportunity to increase our market share.
This is a time in the economy when fortunes can be made. While some gym owners are giving up and closing their doors, their competitors are seizing opportunities in the market place. Here are some thoughts on how to thrive in the gym business during tough times:
1. Keep marketing your gym…and keep marketing.
Even though your first instinct may be to cut back on marketing, promotion and advertising, this is the worst time to cut back. Gyms that continue marketing through a slow economy are the ones that come out ahead when everything begins to turn. Make sure you have a marketing plan of action in pace and stick to it. If your current marketing and promotional efforts aren’t producing results, try new strategies until it does. When done correctly, marketing is an expense that should pay for itself. Find proven strategies and then keep doing them.
2. Don’t be afraid to discount membership fees
The harsh reality is that your members and guests are holding on to their money more tightly. The key to unlock their wallets is in discounts. Reevaluate your membership pricing strategy and offer membership discounts off your most popular memberships and gym services. This may also be a good time to lower your memberships across the board and then advertise your new lower prices.
3. Leverage the Internet for marketing and exposure
Are you selling memberships, supplements, gift certificates and other gym services from your website? Can you expand your sales channels by selling on other sites? Are you reaching your members and club guests with e-mail marketing? Is your website optimized for the search engines? Have you tried Google Ad Words? It doesn’t have to cost a fortune to implement an online marketing and sales strategy for your gym. Even if you simply add gift certificate purchases to your website, you could uncover a whole new revenue stream. Seek out an online marketing expert and evaluate the opportunities.
4. Form a gym group for some possibility thinking
Get together with your key gym staff or assemble a small group of people who understand your business and brainstorm some potential opportunities. When several people get together with a blank slate and some good energy, good things can often happen. Ask for ideas — you might be surprised by the results.
5. Tap into a new niche for your club
Is there a niche in your gym that you have been meaning to focus on? Can you uncover a new market that makes sense for your gym? Pick a new market and then develop a plan of attack.
6. Reach out to your member base
One of the most overlooked gym opportunities comes from your existing and past gym members. The fact that they have already done business with you makes it far more likely that they will do business with you in the future. Make sure you are marketing to them, reaching out and reminding them that you are there. Ask them for referrals and offer a powerful incentive such as a cash reward or gift card for referrals when they refer guests or new members.
7. Make improvements in your gym operation
This is an ideal time to evaluate all of your gym policies and procedures. Do they make sense in this economy? Is your customer service team delivering up to your standards? Could your membership sales team benefit from some additional training? How can you help your gym perform even better? What are steps you can take to improve member loyalty? Look at your gym through a magnifying class and seize the opportunity to improve it across the board.
8. Survey your members
A lot can be uncovered by reaching out to your members and asking them for feedback. Develop a short list of questions that include ratings on your gym, services and staff. Ask specific questions such as, “How can we improve your experience with us?” Once you receive the survey results, evaluate them and take action to make improvements. Let your members know that you heard them and share what improvements you are making in your gym as a result of their survey responses.
9. Keep an eye on capital
What goes down must come up and the economy will rebound, though it may be awhile. If sales are slower than usual, formulate a plan for getting through this period. You might need to open a line of credit, visit your bank and apply for a loan, seek private funding or even bring in a partner. Running out of capital can quickly kill a gym. Make sure you assess how much you may need before you need it and have a plan for forging ahead. Investigate bartering.
10. Get some help and keep your eye on the ultimate goal
Now is a great time to sharpen your own skills. Take some classes, read some books and network with others in the gym industry so you can learn from them. Get involved with IHRSA and other groups and make sure you are on top of your game. Look for joint venture opportunities. Make yourself more efficient by outsourcing services that consume your valuable time. Also, determine your priorities. Where should you be spending your time? What can you do to make your health club bigger, better and stronger? Leave the worrying to your competitors and instead seek out opportunities with your health club and stay positive. When you put the right energy and focus into your health club — despite the economy — the results can be extraordinary.
This is a time in the economy when fortunes can be made. While some gym owners are giving up and closing their doors, their competitors are seizing opportunities in the market place. Here are some thoughts on how to thrive in the gym business during tough times:
1. Keep marketing your gym…and keep marketing.
Even though your first instinct may be to cut back on marketing, promotion and advertising, this is the worst time to cut back. Gyms that continue marketing through a slow economy are the ones that come out ahead when everything begins to turn. Make sure you have a marketing plan of action in pace and stick to it. If your current marketing and promotional efforts aren’t producing results, try new strategies until it does. When done correctly, marketing is an expense that should pay for itself. Find proven strategies and then keep doing them.
2. Don’t be afraid to discount membership fees
The harsh reality is that your members and guests are holding on to their money more tightly. The key to unlock their wallets is in discounts. Reevaluate your membership pricing strategy and offer membership discounts off your most popular memberships and gym services. This may also be a good time to lower your memberships across the board and then advertise your new lower prices.
3. Leverage the Internet for marketing and exposure
Are you selling memberships, supplements, gift certificates and other gym services from your website? Can you expand your sales channels by selling on other sites? Are you reaching your members and club guests with e-mail marketing? Is your website optimized for the search engines? Have you tried Google Ad Words? It doesn’t have to cost a fortune to implement an online marketing and sales strategy for your gym. Even if you simply add gift certificate purchases to your website, you could uncover a whole new revenue stream. Seek out an online marketing expert and evaluate the opportunities.
4. Form a gym group for some possibility thinking
Get together with your key gym staff or assemble a small group of people who understand your business and brainstorm some potential opportunities. When several people get together with a blank slate and some good energy, good things can often happen. Ask for ideas — you might be surprised by the results.
5. Tap into a new niche for your club
Is there a niche in your gym that you have been meaning to focus on? Can you uncover a new market that makes sense for your gym? Pick a new market and then develop a plan of attack.
6. Reach out to your member base
One of the most overlooked gym opportunities comes from your existing and past gym members. The fact that they have already done business with you makes it far more likely that they will do business with you in the future. Make sure you are marketing to them, reaching out and reminding them that you are there. Ask them for referrals and offer a powerful incentive such as a cash reward or gift card for referrals when they refer guests or new members.
7. Make improvements in your gym operation
This is an ideal time to evaluate all of your gym policies and procedures. Do they make sense in this economy? Is your customer service team delivering up to your standards? Could your membership sales team benefit from some additional training? How can you help your gym perform even better? What are steps you can take to improve member loyalty? Look at your gym through a magnifying class and seize the opportunity to improve it across the board.
8. Survey your members
A lot can be uncovered by reaching out to your members and asking them for feedback. Develop a short list of questions that include ratings on your gym, services and staff. Ask specific questions such as, “How can we improve your experience with us?” Once you receive the survey results, evaluate them and take action to make improvements. Let your members know that you heard them and share what improvements you are making in your gym as a result of their survey responses.
9. Keep an eye on capital
What goes down must come up and the economy will rebound, though it may be awhile. If sales are slower than usual, formulate a plan for getting through this period. You might need to open a line of credit, visit your bank and apply for a loan, seek private funding or even bring in a partner. Running out of capital can quickly kill a gym. Make sure you assess how much you may need before you need it and have a plan for forging ahead. Investigate bartering.
10. Get some help and keep your eye on the ultimate goal
Now is a great time to sharpen your own skills. Take some classes, read some books and network with others in the gym industry so you can learn from them. Get involved with IHRSA and other groups and make sure you are on top of your game. Look for joint venture opportunities. Make yourself more efficient by outsourcing services that consume your valuable time. Also, determine your priorities. Where should you be spending your time? What can you do to make your health club bigger, better and stronger? Leave the worrying to your competitors and instead seek out opportunities with your health club and stay positive. When you put the right energy and focus into your health club — despite the economy — the results can be extraordinary.
Now, let’s go build a thriving gym
An Outsourced CEO and expert witness, Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting, turnaround and brokerage firm specializing in the gym and sports industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully to overcome obscurity, improve sales, build teamwork and market fitness programs and products. In addition, his company will buy gym equipment from gyms liquidating or closing. Visit his Web site at:www.fmconsulting.netorwww.jimthomasondemand.com..
Wednesday, April 29, 2020
4 Signs it's Time to Hire a Lead Generation Company for your Gym
One of your primary responsibilities as a gym owner or operator is to make sure the door is swinging, the phone is ringing, the email is dinging and the text is pinging.
Do you think your membership sales team could benefit from the expertise of a lead generation company to get things going, but you’re not sure you’re there yet?
Should you wait until membership sales or private training reach a certain level before bringing someone in? Should you just ride this slump out? Like anything in the the gym business, you want to be confident that you will see a return on your investment.
With that in mind, here are 4 telltale signs that you may be ready to bring in the outside help of a proven lead generation company for your gym.
1. Your Membership Sales Have Dipped (and overall traffic is down)
This is the most obvious issue.
Your sales numbers aren’t where you want them to be. However, you’re still confident that you have a strong sales team (including management) in place and you want to ensure that you’re giving them everything they need to succeed.
Bringing in the gym experts can give them a chance to examine your policies and procedures to find any gaps or opportunities, while they can also look at your sales culture and selling capability.
2. You Feel That You’ve Plateaued
Maybe your sales numbers are fine. But they’ve remained “fine” for months and you feel like your team is capable of more.
You may have done an expert job of recruiting and training your current roster of membership sales superstars, but they have gone as far as they can with the resources you have in-house.
Many times a fresh perspective can be invaluable when you’re looking to take your gym to the next level.
3. You’re Chasing Unqualified Leads
Everyone wants a sales funnel that is overflowing with nothing but qualified leads. However, we don’t have to tell you that this is not how the real gym world works.
Unqualified leads remain a major challenge in every gym. In fact, half of surveyed gym owners say that increasing their lead-to-customer conversions is their biggest challenge and their top priority.
A team of lead generation gym experts can help you gain access to more leads and ensure they’re qualified.
4. Your Sales Team is Spending Less Time Selling
Is your full-time sales staff only selling part-time?
This is another major issue that plagues many gyms. The average membership salesperson today is only spending about a third of their time on actual selling (or even less). The rest of the time, they’re performing non-revenue generating activities like prospecting leads or writing/ responding to emails.
Of course, these other tasks are crucial to their ability to sell memberships and do their jobs. But should they really take that much time? Two-thirds is too high. You can do better.
A lead generation company for your gym can help you streamline your processes and get your team back on the phones and selling more memberships.
Too many gym owners will only consider bringing in a lead gen company once their leads have dried up. There is always an opportunity to get help long before you get to that point. If you’re noticing your sales slowing or plateauing, now is the perfect time to seek outside assistance. Or, you can reach out if you simply feel that your sales team needs to spend more time selling.
There is really no wrong time to hire a lead generation company. Don’t wait until it’s too late!
Now, let’s start selling!
An Outsourced CEO and expert witness, Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting, turnaround and brokerage firm specializing in the gym and sports industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully to overcome obscurity, improve sales, build teamwork and market fitness programs and products. In addition, his company will buy gym equipment from gyms liquidating or closing. Visit his Web site at:www.fmconsulting.netorwww.jimthomasondemand.com.
Thursday, March 26, 2020
How to grow your gym business in the current enviornment (shelter at home)
https://lnkd.in/d9b8RGT
Listen to Jim Thomas on #thedifference discuss how to grow your gym business in the current environment. #fitnessbusiness #gymconsultant
Listen to Jim Thomas on #thedifference discuss how to grow your gym business in the current environment. #fitnessbusiness #gymconsultant
Saturday, January 25, 2020
Sunday, January 12, 2020
Attention Fitness Club Owners!! Are you struggling to grow your club and operate it?
Here are some of the most common problems I see club owners facing:
- They don’t have enough time to scale and manage because they are putting out fires 🔥
- They are barely breaking even or worse…..losing money 📉
- They are experienced with fitness but not with running a business
- They don’t know if they should sell their club or try to bring it alive 🏥
- Because of this, they are impeding the growth of their club
If one or more of these sounds like a problem you have had recently, then it’s time to make a change.
I’m Jim Thomas and I’ve been specialize in helping club owners make the right decisions to take their clubs to the next level. If you would like me to personally audit your club, and provide you with a strategy session to see how we can improve your current situation, simply click the link below, fill out your name and number, and I will be in touch with you shortly! (Offer limited)
Because…..When the going gets TOUGH, the SMART get HELP.™
Get a strategy session ➡️➡️ https://lnkd.in/dGs2SVu
An Outsourced CEO and expert witness, Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting, turnaround and brokerage firm specializing in the gym and sports industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully to overcome obscurity, improve sales, build teamwork and market fitness programs and products. In addition, his company will buy gym equipment from gyms liquidating or closing. Visit his Web site at:www.fmconsulting.netorwww.jimthomasondemand.com.