Wednesday, December 27, 2017
Wednesday, December 20, 2017
Thursday, December 14, 2017
Tuesday, November 28, 2017
Wednesday, November 15, 2017
Friday, October 6, 2017
Wednesday, October 4, 2017
Tuesday, October 3, 2017
Monday, October 2, 2017
Monday, September 25, 2017
Saturday, September 23, 2017
Friday, September 22, 2017
Wednesday, September 20, 2017
Tuesday, September 19, 2017
Sunday, September 17, 2017
Thursday, September 14, 2017
Wednesday, September 6, 2017
Tuesday, September 5, 2017
Thursday, August 3, 2017
Know your customer! Marketing for fitness centers
So many people will have the same new year's resolution. They want to get fit. January is when membership registration soars at many fitness centers. However, when it gets to be March that tapers off. It doesn't have to be that way though. With the right marketing strategy you can have a profitable fitness center all year-long.
Who is your ideal customer?
Before starting your plan know who you want your ideal customer to be. Are they college students looking to work out while they study? Are they white-collar professionals who are looking to stay fit and unwind? Parents looking to stay in shape, or get back in shape? Once you know who you are trying to reach you can start to create a marketing strategy.
What does your ideal customer want?
If your target market is college students you will want flexible hours. College students are very busy, and are known to burn the midnight oil. If you are looking to attract white-collar professionals consider adding convenience and relaxation amenities. A spa area would be very appealing to someone looking to wind down. Families are attracted to a place that offers childcare while they work out. They want a family friendly atmosphere. Know what your customer values, and what they are looking for in a fitness center.
What is the competition doing?
Know what your competition is doing and what you will do better. Is there something the competition isn't doing that your customers would like to see from you? What problem will you solve for them that will earn their business? Research and incorporate that into your marketing plan.
Building a fitness center is such a rewarding endeavor! Starting off with a good marketing plan is the key to success. Let us help you create the profitable fitness center of your dreams. Contact us today!
Tuesday, August 1, 2017
MINDBODY: Software Solution for your business.
MINDBODY: Software Solution for your business.
MINDBODY works with 60,000 clients in over 130 countries with millions of consumers using the software to schedule appointments, book classes and make payments. For every business that comes to MINDBODY, the team assists in the setup of the software, marketing tools, integration of the scheduling into websites and social media plus merchant account processing.
The MINDBODY platform is built for your individual needs a business owner. List of provided tools:
· Cloud based online and mobile booking
· Class and appointment/sales tracking including waitlist functions
· Auto pays and reoccurring memberships
· Integration options
Look to MINDBODY to deliver your optimal results. Don’t overlook the opportunity to get a discount today! Click HERE to speak directly to a software specialist that can help you on your MINDBODY journey.
Saturday, July 22, 2017
Saturday, July 15, 2017
Thursday, July 13, 2017
Wednesday, July 12, 2017
Tuesday, July 11, 2017
Saturday, June 3, 2017
Friday, June 2, 2017
Tuesday, May 30, 2017
Saturday, May 27, 2017
Tuesday, May 23, 2017
Monday, May 22, 2017
Friday, May 19, 2017
Thursday, May 18, 2017
Wednesday, May 17, 2017
Tuesday, May 16, 2017
Sunday, May 14, 2017
Saturday, May 13, 2017
Friday, May 12, 2017
Thursday, May 11, 2017
Wednesday, May 10, 2017
Tuesday, May 9, 2017
Sunday, April 16, 2017
Saturday, April 15, 2017
Friday, April 14, 2017
Thursday, April 13, 2017
Wednesday, April 12, 2017
Tuesday, April 11, 2017
Friday, April 7, 2017
Saturday, April 1, 2017
Wednesday, March 29, 2017
Tuesday, March 28, 2017
Thursday, March 23, 2017
Wednesday, March 22, 2017
Tuesday, March 21, 2017
Saturday, March 18, 2017
Friday, March 17, 2017
Thursday, March 16, 2017
Monday, March 13, 2017
Friday, March 10, 2017
Thursday, March 9, 2017
Using Affiliate Marketing to Advertise Your Fitness Center
In our modern, digital world, one of the best ways to advertise your gym is over the internet. Along with the usual suspects, such has having a website, buying advertising, and updating your social media channels, affiliate marketing is a great way to increase your gym sales while giving back to members of your gym.
What is Affiliate Marketing?
Affiliate marketing is similar to what we once called commission-based sales or referral fees. In traditional commission selling, a third-party who sold your company's product or service, or provided a referral to your company, received a percentage of profits from the sale.
In affiliate marketing, we use a digital form of commission marketing. Affiliate marketers receive unique link, which they can paste in their email, social media, or website. Every time a customer buys a gym membership or product using that link, they receive a percentage of the sale. Percentages vary based on the agreement, often ranging from 4% to 20%.
Benefits of Affiliate Marketing
Affiliate marketing is a wonderful way to spread awareness of your gym's memberships. When your current members receive commissions for selling memberships, they'll be more motivated to tell their family and friends about how much they love your gym. This leads to increased visibility for your gym online. Affiliate marketers are legally required to disclose the financial relationship when they share your link, however the typical affiliate marketer is an enthusiastic gym member who already loves your facilities.
Spreading the Word to Gym Members
It's time to let your gym members know about the program so they can become affiliates. You can advertise the program using an online newsletter for members and flyers and word of mouth at the gym. Create a special, password-protected section of your site for members where they can apply to be affiliates and get their own unique link.
Contact us for further assistance advertising and marketing your gym.
Monday, March 6, 2017
Friday, March 3, 2017
Friday, February 24, 2017
Spring is the Perfect Time for Fitness Center Promotions
It's always important to advertise your business and come up with fitness center promotions. However, you might find that you are more successful than ever at selling memberships and bringing people through the door if you focus on coming up with great promotions for the spring.
After all, spring is when many people want to get in gear about losing weight and getting toned up. Over the winter months, many people eat tons of holiday foods and comforting dishes. Between that and the lack of wanting to get outside when it's cold out, it can be easy for people to pack on the pounds.
Now that the weather is starting to warm up, however, many people are thinking about their summer clothes. They want to break out their shorts, tank tops and bathing suits, but they might be feeling more than a little bit self-conscious about the way that they look. Luckily, your fitness center can change that! All you have to do is put out the promotions and advertising to bring people in.
Springtime is the perfect time of year to offer free passes so that potential members can come and check out your facilities, and it's a great time to start new fitness programs that your members can really get into.
If you are ready to start promoting your gym for the spring and summer and beyond, contact us at Fitness Management & Consulting. Then, we can tell you about some great ways to market your health club and bring in new memberships.
Wednesday, February 22, 2017
Monday, February 20, 2017
Sunday, February 19, 2017
Saturday, February 18, 2017
Friday, February 17, 2017
Marketing for Fitness: How to Bring in Millennials
If you are looking for marketing for fitness ideas, you could be wondering how you can bring in more millennials to your health club. This can be a great group to target, so follow these tips.
Offer Reasonable Prices
Many millennials are having a tough time finding good jobs or are saddled with student loans, so if your prices are too high, they just might not join. Consider keeping prices reasonable to open yourself up to a bigger market.
Cut Out the Long Contracts
More and more millennials are moving for their jobs and only find themselves in the same apartments or jobs for a rather short length of time, so long contracts can be frightening for them.
Focus on Green Living
The gimmicks that worked in the past just won't work on the new generation. Many younger Americans are focusing on overall healthy and green living, so consider taking this focus with your fitness center and your advertising.
Get Involved on Social Media
If there is one thing that many millennials love, it's social media. Get on the popular social media sites to promote your fitness center, and encourage social media sharing and hashtags so that your millennial customers will share with their own friends.
Offer Modern Classes
A lot of millennials think of the cheesy workout videos that their moms did in the 80s when they think about aerobics classes. Consider offering more modern options, such as Zumba and pilates.
If you need more tips and advice for marketing your fitness center to millennials or to any audience at all, contact us to find out how we can help.
Thursday, February 16, 2017
Sunday, February 12, 2017
Thursday, February 9, 2017
Tuesday, February 7, 2017
Monday, February 6, 2017
Saturday, February 4, 2017
Friday, February 3, 2017
Sunday, January 29, 2017
Thursday, January 26, 2017
Marketing for Fitness: Corporate Plans
Are you looking to increase your customer base quickly and efficiently, without spending too much on marketing? Offering corporate wellness plans to nearby businesses can be an easy way to accomplish your growth goals. Whether your gym has one or many locations, you can offer plans to businesses in your area. Offering a small discount to corporate groups will pay for itself in the long run by bringing in more clients.
Seek out businesses that are near your gym locations. Many people like to fit their work out in right before or after heading to the office. The convenience of your location is a huge perk to prospective members.
When pitching your corporate plans, be sure to point out all the benefits of having a fit and active workforce. Reminding administrators of the potential for increased productivity, fewer absences, and better overall health (and therefore lower insurance costs) of their employees can get them on board to add your gym membership to their employee benefit package.
When in negotiations with businesses you can often present in front of staff to inform them of the amenities your fitness center has. This alone can be free and easy marketing, and it grows awareness of your brand.
Some employees that may not have previously been interested in a gym membership may be more likely to sign up so they can work out with a coworker, or enjoy the convenience of having their fee deducted right from their paycheck.
Even if each business only has a few people sign up from their workforce, offering corporate plans can help to steadily bring clients in, at low-cost to you, as well as grow awareness and a positive reputation regarding your brand. Contact us to get in touch with a consultant that can help you with marketing or any of your fitness business needs.
Sunday, January 22, 2017
Friday, January 20, 2017
Fitness Center Promotions: Consider Offering Deals on Personal Training
If you are looking for potential fitness center promotions to run in your gym, you may want to consider offering special deals on personal training. One option is to offer free personal training for a certain number of sessions; another option is to offer personal training at a discounted rate for a certain period of time. Either way, you are sure to see that this can be a highly effective and successful marketing technique.
First of all, many people are overwhelmed by the idea of losing weight or achieving their fitness goals. Being able to work one-on-one with a professional can be very appealing to those who are looking to join a gym for the first time or who want to get back into exercising. For those who are shopping around for a gym, there is a good chance that they will want to pick your gym if you are offering better deals on personal training than the other fitness centers in your area.
Plus, along with encouraging sign-ups, promoting your personal training program in this way is a good way to encourage people to continue paying for these services later. Once your patrons see how much of an effect personal training has on their gym experience, they might be willing to pay full price once their trial runs out.
There are added and not-so-obvious benefits to encouraging customers to work with personal trainers, too. Personal trainers can help teach clients how to use your equipment properly, which can help prevent damage to your equipment and can help prevent injuries. Additionally, your personal trainers can help promote other products and services within your gym, such as your fitness classes and your supplement products.
As you can see, if you are looking for a new promotion to run in your gym, it's not a bad idea to focus on promoting your personal training program. If you would like additional assistance with promoting your gym and making your fitness center thrive, contact us at Fitness Management and Consulting today.
Saturday, January 14, 2017
Friday, January 13, 2017
How to Get Fitness Club Members to Come Back
When people finally make that crucial decision to take charge of their health and join your fitness studio, they are fully aware of the benefits of exercise and wellness. They know that exercise gives them better health, a fitter body, and improves their quality of life. However, even after fully acknowledging how great meeting fitness goals are, your members can still fall through the cracks. Why does this happen and how can you prevent it from happening? Today we will tell you how you can motivate your members so they keep coming back.
Regular Follow-ups
Do not underestimate the power of a periodic "how have you been doing?" to your clients. The unbelievable stresses of modern life can really take a toll on someone's fitness regimen. Checking in on your members to see how their lives are going can open up a conversation that reveals the presence of stressful obstacles in their lives to fitness.
Being able to be present and encourage them to persevere through these difficult seasons of life that often make working out difficult will let them know that you are more than just a "gym." Your fitness studio is a place where they are cared for and their well-being goes beyond what the scale says or how many inches they lost this month.
If anyone has fallen behind on their goals due to a stressful home or work situation, be the encouraging factor when they finally come in for a stress-relieving workout. Be welcoming and assuring that as long as they don't give up, that fitness goal is always in reach. For many people, working out is the only time they invest in themselves during the day, and during exercise is a time where they reclaim inner peace. Point out the positive and tell them how glad you are that they are there!
Strong, Welcoming Communities Gain Member Loyalty
There is no need to convince someone that working out is a good thing for their body and health. However, there needs to be a welcoming environment and strong community within a fitness studio to motivate members to return. When weathering the stress of daily life, coming to work out should be an oasis for your members.
Since this is probably the only part of their day that involves taking care of their own body and mind, it is especially important that your members feel valued and accepted at your fitness studio. By checking in on their well-being periodically and establishing positive community values of encouragement and acceptance, you are well on your way to keeping members returning for another great workout.
For more information about boosting your fitness club sales, contact us.
Thursday, January 12, 2017
Tuesday, January 10, 2017
Monday, January 9, 2017
Sunday, January 8, 2017
Saturday, January 7, 2017
Monday, January 2, 2017
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