Know your customer! Marketing for fitness centers

So many people will have the same new year's resolution. They want to get fit. January is when membership registration soars at many fitness centers. However, when it gets to be March that tapers off. It doesn't have to be that way though. With the right marketing strategy you can have a profitable fitness center all year-long. Who is your ideal customer? Before starting your plan know who you want your ideal customer to be. Are they college students looking to work out while they study? Are they white-collar professionals who are looking to stay fit and unwind? Parents looking to stay in shape, or get back in shape? Once you know who you are trying to reach you can start to create a marketing strategy. What does your ideal customer want? If your target market is college students you will want flexible hours. College students are very busy, and are known to burn the midnight oil. If you are looking to attract white-collar professionals consider adding convenience and relaxation amenities. A spa area would be very appealing to someone looking to wind down. Families are attracted to a place that offers childcare while they work out. They want a family friendly atmosphere. Know what your customer values, and what they are looking for in a fitness center. What is the competition doing? Know what your competition is doing and what you will do better. Is there something the competition isn't doing that your customers would like to see from you? What problem will you solve for them that will earn their business? Research and incorporate that into your marketing plan. Building a fitness center is such a rewarding endeavor! Starting off with a good marketing plan is the key to success. Let us help you create the profitable fitness center of your dreams. Contact us today!

MINDBODY: Software Solution for your business.

MINDBODY: Software Solution for your business. MINDBODY works with 60,000 clients in over 130 countries with millions of consumers using the software to schedule appointments, book classes and make payments. For every business that comes to MINDBODY, the team assists in the setup of the software, marketing tools, integration of the scheduling into websites and social media plus merchant account processing. The MINDBODY platform is built for your individual needs a business owner. List of provided tools: · Cloud based online and mobile booking · Class and appointment/sales tracking including waitlist functions · Auto pays and reoccurring memberships · Integration options Look to MINDBODY to deliver your optimal results. Don’t overlook the opportunity to get a discount today! Click HERE to speak directly to a software specialist that can help you on your MINDBODY journey.