New Hires, New Hustle: Building a Powerhouse Sales Team Through Relationship Revival

We’ve all been there: the excitement of a new sales hire, the hope for immediate results. But hold on, gym owners! Before you unleash them on your existing lead pool, let’s unlock their true potential with a strategic onboarding tactic – Power Base Revival.

Why Power Base Revival?

Think of your new hire as a salesperson with a social superpower: a vast network of untapped connections. This “power base” – friends, family, past colleagues, and community members – is a goldmine of potential leads. But here’s the secret: relationships matter more than a sales pitch.

Here’s how to turn Power Base Revival into a winning onboarding strategy:

• Rekindle, Not Sell: The first contact isn’t about selling memberships. It’s about reconnecting. A phone call is best, building warmth and engagement. Ask about their lives, express genuine interest, and subtly gauge their fitness goals or those of their network.
• Become the Fitness Authority: Frame yourself as a trusted advisor. Offer free consultations, posture assessments, or fitness tips. This showcases your expertise, planting the seeds for future sales conversations.
• Focus on Value, Not Price: Don’t bombard them with membership details. Instead, highlight the gym’s unique value proposition: family-friendly atmosphere, expert trainers, or personalized programs.
• Leverage the Power of “We”: Emphasize the power of community. Explain how the gym fosters a supportive network, perfect for their fitness goals.

The Power of Personalization:

This approach goes beyond a generic script. Encourage your new hires to tailor their outreach based on their connections. Were they a college athlete? Highlight your performance training programs. Do they have a young family? Showcase your childcare options. This personalization makes a powerful impact.

Bonus Tip: Turn Power Base Revival into a friendly competition! Offer incentives for the most reconnected contacts or the most promising leads generated. This fosters a healthy dose of competition and motivates your new salespeople.

By prioritizing relationship-building over immediate sales, Power Base Revival sets your new hires up for long-term success. Not only will they develop strong selling skills, but they’ll also become valuable assets within your gym’s community. This strategic onboarding empowers your sales team to build a loyal following, ultimately driving membership growth and achieving true sales success.

So, the next time you onboard a new salesperson, remember: sometimes, the best sales strategy starts with a friendly conversation and a rekindled connection. Contact Jim Here.

Click here for more details on financing options or call 214-629-7223 or email jthomas@fmconsulting.net for more information. Or, apply now.

If your fitness business is in need of a turnaround, a boost in sales, or a fresh marketing approach, we’re here to help. We offer a free initial consultation to discuss your specific situation and explore how our expertise can make a difference. Don’t hesitate to reach out to Jim Thomas at 214-629-7223 or find valuable insights on YouTube. Follow me on LinkedIn

An Outsourced CEO, Turnaround Expert and Author, Jim Thomas is the founder and president of FMC USA Inc., a management consulting, turnaround, financing  and brokerage firm specializing in the leisure services industry. With more than 25 years of experience owning, operating and managing facilities of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully overcome obscurity, improve gym sales, build teamwork and market fitness programs and products. Visit his Web site at: www.fmconsulting.net or www.youtube.com/gymconsultant.