Gym warriors, listen up! You’ve crafted the perfect lead, but closing the deal hinges on one crucial element: your message. Whether it’s a voicemail, email, or text, nailing your communication can turn prospects into members. Here’s how to craft high-impact messages that get results across all channels:
The “Follow-Up Formula” – Works Every Time!
Forget generic scripts, it’s time to personalize! Here’s a winning formula that applies to voicemails, emails, and texts:
Attention Grabber: Start with a friendly greeting and a quick reference to your previous interaction.
- Example (Voicemail): “Hi Mary, this is Jim Thomas from [Gym Name]. The last time we spoke, you mentioned wanting to shed 20 pounds and firm up…”
Benefit-Focused Pitch: Don’t just list features, highlight how your gym can solve their specific needs.
- Example (Email): “Mary, at [Gym Name], we have personalized programs designed to help you achieve your 20-pound weight loss goal and get you toned in record time!”
Call to Action (CTA): Make it easy for them to connect! Offer a specific time frame and contact information.
- Example (Text): “Mary, we have programs to help you reach your goals! I’m available today from 3-5 PM at 555-1212. Let’s chat!”
Pro Tip: Keep voicemails concise (30 seconds max) and emails scannable with clear visuals. Texts should be brief and friendly.
Confirmation Magic: Yes or Yes?
When confirming appointments, use a “Yes or Yes” approach that provides value and builds excitement.
Example (Voicemail): “Hi Mary, just confirming your appointment at 1 PM today! Did you plan on incorporating a workout or just take a tour? Either way, I’ve arranged for you to meet our owner – they’re excited to chat!”
Example (Text): “Hey Mary, you’re all set for 1 PM today! Wanna get a workout in, or is it just a tour? Either way, you’re meeting our owner – they’re pumped to meet you!”
Bonus Tip: When appropriate, personalize texts further with emojis that reflect your gym’s vibe.
Remember, gym gladiators, successful communication isn’t a one-size-fits-all game. Use these formulas as a foundation, personalize your message, and watch your lead conversion rate soar! Contact Jim here.
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If your fitness business is in need of a turnaround, a boost in sales, or a fresh marketing approach, we’re here to help. We offer a free initial consultation to discuss your specific situation and explore how our expertise can make a difference. Don’t hesitate to reach out to Jim Thomas at 214-629-7223 or find valuable insights on YouTube. Follow me on LinkedIn
An Outsourced CEO, Turnaround Expert and Author, Jim Thomas is the founder and president of FMC USA Inc., a management consulting, turnaround, financing and brokerage firm specializing in the leisure services industry. With more than 25 years of experience owning, operating and managing facilities of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully overcome obscurity, improve gym sales, build teamwork and market fitness programs and products. Visit his Web site or YouTube Channel.
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