How to incorporate apparel into the sales channel

 In the rapidly evolving fitness industry, staying ahead of trends and diversifying revenue streams is crucial for sustained growth. Gym owners who incorporate apparel into their sales channel tap into a powerful tool for branding and member engagement. Not only does selling branded apparel enhance the sense of community and loyalty among members, but it also serves as a mobile advertisement, spreading your gym’s brand beyond its walls. By adding apparel to your offerings, you’re not just selling products; you’re creating a lifestyle brand that resonates with your members’ fitness journey. The time to start is now—before your competitors do.

Best Practices You Can Implement (Today!):

1. Get Them From The Get-Go: New members should immediately get a free shirt when they become a member. By doing this, you’re providing new members with another way to incorporate your gym with their lifestyle, and ultimately, making your gym part of their identity. The stickier your relationship with your members, the higher the retention.
2. Initial Orientation: During the orientation session, showcase the apparel line as part of your gym’s offerings that go hand-in-hand with supplements, drinks and snacks. This can be tied into explaining that your gym has everything members need to help them stay in shape, but also take on the look of someone who is in shape.
3. Goal Setting and Consultation: When helping members set their fitness goals, offer apparel as a motivational tool or reward for achieving milestones in their journey. This not only incentivizes engagement but also creates a deeper story behind the apparel.
4. Apparel Packages: Combining an assortment of apparel items into a bundle can be a great way to get a higher average purchase value. For example, instead of just selling one shirt for $25, you can create a three shirt bundle for push, pull, and legs at a price of $60. The key benefits here are that your members feel like they get a good deal and your cash flow goes up, it’s a win-win.
5. Group Classes and Events: Encourage members to wear branded apparel during group activities or gym events. Even better, create apparel around membership milestones. If someones been with your gym for 1,2 or 5 years, reward them! This can enhance loyalty and serve as a conversation starter with friends and family, inside and outside of your gym.
6. Holiday and Seasonal Apparel: Introduce limited-time holiday-themed apparel during festive seasons to show members that you’re an owner who is adaptable and responsive. This is not only a great way to showcase and reinforce your brand identity in a fun way but it also provides members with a sense of exclusivity, making the apparel more desirable. 

Implementing these best practices is a great way to increase your member value, build community and increase retention. Afterall, you’ve already done the hardest part which is just getting them to sign up! 

Wish there was an easier way to do all of this? 

HYPER is the new standard in gym apparel and the easiest full-package clothing brand solution out there. HYPER eliminates all the apparel headaches you’ve experienced in the past so you can focus on what’s important: running your gym! HYPER will work with you to elevate your branding to the next level and create a fully automated clothing brand and webstore tailored specifically to your gym.

HYPER handles everything from graphic design to webstore creation, product uploads, and managing orders. If you’re tired of wasting time and money trying to do it yourself, let HYPER take care of the details of your clothing brand so you can focus on what you do best, growing your gym!

What’s Included?

• Ready-to-go merch webstore
• Integration with existing website
• Complete product design, fulfillment and shipping to your members
• Holiday/seasonal products
• Made-to-order items at wholesale pricing
• Up to 80 offered products
• Up to 10 different designs
• FREE 4’x2’ wall banner w/ scannable QR 
• 2 custom designs

How YOU can get started with HYPER or get more info

HYPER is launching new clothing brands for gyms every single day and yours can be one of them! Click my link below to start the conversation with Hyper today & save $600 on signup! When you use my link , HYPER is waiving the $600 start-up fee (for a limited time) – so reach out today! 

Want to see how your store will look before you commit? Request a demo here. 

Learn more about HYPER and see other plans available here.

HYPER made its official debut at the I.H.R.S.A. trade show in Los Angeles this past March, and since then, they have been taking the Southern California gym community by storm! The company’s founder and owner is Mark Palmer, although you might know him online as Mr.Upsidedown. With over 15 years of experience and almost a million followers online, Mark has owned and operated multiple clothing brands and consulted for hundreds more, providing him with an insider’s perspective on what works and what doesn’t in the industry. HYPER is SO MUCH MORE than an apparel service – It’s a catalyst for fostering community, boosting member driven promotion and enhancing member retention. Click here.

Click here for more details on financing options or call 214-629-7223 or email jthomas@fmconsulting.net for more information. Or, apply now. Book an Appointment

Click here for gym owner or personal trainer insurance options. Custom Apparel with no inventory. Click here. Read this book if you want to grow your gym business.

If your fitness business is in need of a turnaround, a boost in sales, or a fresh marketing approach, we’re here to help. We offer a free initial consultation to discuss your specific situation and explore how our expertise can make a difference. Don’t hesitate to reach out to Jim Thomas at 214-629-7223 or find valuable insights on YouTube. Follow me on LinkedIn

An Outsourced CEO, Turnaround Expert and Author, Jim Thomas is the founder and president of FMC USA Inc., a management consulting, turnaround, financing  and brokerage firm specializing in the leisure services industry. With more than 25 years of experience owning, operating and managing facilities of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully overcome obscurity, improve gym sales, build teamwork and market fitness programs and products. Visit his Web site or YouTube Channel.