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Friday, February 24, 2017

Spring is the Perfect Time for Fitness Center Promotions

Spring is the Perfect Time for Fitness Center Promotions

It's always important to advertise your business and come up with fitness center promotions. However, you might find that you are more successful than ever at selling memberships and bringing people through the door if you focus on coming up with great promotions for the spring.

After all, spring is when many people want to get in gear about losing weight and getting toned up. Over the winter months, many people eat tons of holiday foods and comforting dishes. Between that and the lack of wanting to get outside when it's cold out, it can be easy for people to pack on the pounds.

Now that the weather is starting to warm up, however, many people are thinking about their summer clothes. They want to break out their shorts, tank tops and bathing suits, but they might be feeling more than a little bit self-conscious about the way that they look. Luckily, your fitness center can change that! All you have to do is put out the promotions and advertising to bring people in.

Springtime is the perfect time of year to offer free passes so that potential members can come and check out your facilities, and it's a great time to start new fitness programs that your members can really get into.

If you are ready to start promoting your gym for the spring and summer and beyond, contact us at Fitness Management & Consulting. Then, we can tell you about some great ways to market your health club and bring in new memberships.

Friday, February 17, 2017

Marketing for Fitness: How to Bring in Millennials

If you are looking for marketing for fitness ideas, you could be wondering how you can bring in more millennials to your health club. This can be a great group to target, so follow these tips.

Offer Reasonable Prices
Many millennials are having a tough time finding good jobs or are saddled with student loans, so if your prices are too high, they just might not join. Consider keeping prices reasonable to open yourself up to a bigger market.

Cut Out the Long Contracts
More and more millennials are moving for their jobs and only find themselves in the same apartments or jobs for a rather short length of time, so long contracts can be frightening for them.

Focus on Green Living
The gimmicks that worked in the past just won't work on the new generation. Many younger Americans are focusing on overall healthy and green living, so consider taking this focus with your fitness center and your advertising.

Get Involved on Social Media
If there is one  thing that many millennials love, it's social media. Get on the popular social media sites to promote your fitness center, and encourage social media sharing and hashtags so that your millennial customers will share with their own friends.

Offer Modern Classes
A lot of millennials think of the cheesy workout videos that their moms did in the 80s when they think about aerobics classes. Consider offering more modern options, such as Zumba and pilates.
If you need more tips and advice for marketing your fitness center to millennials or to any audience at all, contact us to find out how we can help.