Follow by Email

Sunday, January 29, 2017

Thursday, January 26, 2017

Marketing for Fitness: Corporate Plans

Are you looking to increase your customer base quickly and efficiently, without spending too much on marketing? Offering corporate wellness plans to nearby businesses can be an easy way to accomplish your growth goals. Whether your gym has one or many locations, you can offer plans to businesses in your area. Offering a small discount to corporate groups will pay for itself in the long run by bringing in more clients.

Seek out businesses that are near your gym locations. Many people like to fit their work out in right before or after heading to the office. The convenience of your location is a huge perk to prospective members.

When pitching your corporate plans, be sure to point out all the benefits of having a fit and active workforce. Reminding administrators of the potential for increased productivity, fewer absences, and better overall health (and therefore lower insurance costs) of their employees can get them on board to add your gym membership to their employee benefit package. 

When in negotiations with businesses you can often present in front of staff to inform them of the amenities your fitness center has. This alone can be free and easy marketing, and it grows awareness of your brand. 

Some employees that may not have previously been interested in a gym membership may be more likely to sign up so they can work out with a coworker, or enjoy the convenience of having their fee deducted right from their paycheck.

Even if each business only has a few people sign up from their workforce, offering corporate plans can help to steadily bring clients in, at low-cost to you, as well as grow awareness and a positive reputation regarding your brand.  Contact us to get in touch with a consultant that can help you with marketing or any of your fitness business needs.

Friday, January 20, 2017

Fitness Center Promotions: Consider Offering Deals on Personal Training

If you are looking for potential fitness center promotions to run in your gym, you may want to consider offering special deals on personal training. One option is to offer free personal training for a certain number of sessions; another option is to offer personal training at a discounted rate for a certain period of time. Either way, you are sure to see that this can be a highly effective and successful marketing technique.

First of all, many people are overwhelmed by the idea of losing weight or achieving their fitness goals. Being able to work one-on-one with a professional can be very appealing to those who are looking to join a gym for the first time or who want to get back into exercising. For those who are shopping around for a gym, there is a good chance that they will want to pick your gym if you are offering better deals on personal training than the other fitness centers in your area.

Plus, along with encouraging sign-ups, promoting your personal training program in this way is a good way to encourage people to continue paying for these services later. Once your patrons see how much of an effect personal training has on their gym experience, they might be willing to pay full price once their trial runs out.
There are added and not-so-obvious benefits to encouraging customers to work with personal trainers, too. Personal trainers can help teach clients how to use your equipment properly, which can help prevent damage to your equipment and can help prevent injuries. Additionally, your personal trainers can help promote other products and services within your gym, such as your fitness classes and your supplement products.
As you can see, if you are looking for a new promotion to run in your gym, it's not a bad idea to focus on promoting your personal training program. If you would like additional assistance with promoting your gym and making your fitness center thrive, contact us at Fitness Management and Consulting today.

Friday, January 13, 2017

On-demand Sales, Management and Business Training for Gym Owners

How to Get Fitness Club Members to Come Back

When people finally make that crucial decision to take charge of their health and join your fitness studio, they are fully aware of the benefits of exercise and wellness. They know that exercise gives them better health, a fitter body, and improves their quality of life. However, even after fully acknowledging  how great meeting fitness goals are, your members can still fall through the cracks. Why does this happen and how can you prevent it from happening? Today we will tell you how you can motivate your members so they keep coming back.
Regular Follow-ups
Do not underestimate the power of a periodic "how have you been doing?" to your clients. The unbelievable stresses of modern life can really take a toll on someone's fitness regimen. Checking in on your members to see how their lives are going can open up a conversation that reveals the presence of stressful obstacles in their lives to fitness.
Being able to be present and encourage them to persevere through these difficult seasons of life that often make working out difficult will let them know that you are more than just a "gym." Your fitness studio is a place where they are cared for and their well-being goes beyond what the scale says or how many inches they lost this month. 
If anyone has fallen behind on their goals due to a stressful home or work situation, be the encouraging factor when they finally come in for a stress-relieving workout. Be welcoming and assuring that as long as they don't give up, that fitness goal is always in reach. For many people, working out is the only time they invest in themselves during the day, and during exercise is a time where they reclaim inner peace. Point out the positive and tell them how glad you are that they are there!

Strong, Welcoming Communities Gain Member Loyalty
There is no need to convince someone that working out is a good thing for their body and health. However, there needs to be a welcoming environment and strong community within a fitness studio to motivate members to return. When weathering the stress of daily life, coming to work out should be an oasis for your members.
Since this is probably the only part of their day that involves taking care of their own body and mind, it is especially important that your members feel valued and accepted at your fitness studio. By checking in on their well-being periodically and establishing positive community values of encouragement and acceptance, you are well on your way to keeping members returning for another great workout. 
For more information about boosting your fitness club sales, contact us.