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Friday, January 20, 2017

Fitness Center Promotions: Consider Offering Deals on Personal Training

If you are looking for potential fitness center promotions to run in your gym, you may want to consider offering special deals on personal training. One option is to offer free personal training for a certain number of sessions; another option is to offer personal training at a discounted rate for a certain period of time. Either way, you are sure to see that this can be a highly effective and successful marketing technique.

First of all, many people are overwhelmed by the idea of losing weight or achieving their fitness goals. Being able to work one-on-one with a professional can be very appealing to those who are looking to join a gym for the first time or who want to get back into exercising. For those who are shopping around for a gym, there is a good chance that they will want to pick your gym if you are offering better deals on personal training than the other fitness centers in your area.

Plus, along with encouraging sign-ups, promoting your personal training program in this way is a good way to encourage people to continue paying for these services later. Once your patrons see how much of an effect personal training has on their gym experience, they might be willing to pay full price once their trial runs out.
There are added and not-so-obvious benefits to encouraging customers to work with personal trainers, too. Personal trainers can help teach clients how to use your equipment properly, which can help prevent damage to your equipment and can help prevent injuries. Additionally, your personal trainers can help promote other products and services within your gym, such as your fitness classes and your supplement products.
As you can see, if you are looking for a new promotion to run in your gym, it's not a bad idea to focus on promoting your personal training program. If you would like additional assistance with promoting your gym and making your fitness center thrive, contact us at Fitness Management and Consulting today.


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