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Friday, December 30, 2016

Why You Need a New Fitness Center Business Plan for the New Year

If your fitness center was successful in 2016, you might not think that there is any reason to do anything different in the coming year. However, it isn’t a bad idea to work with a consultant to come up with a new fitness center business plan for 2017. These are a few reasons why.
Attract Those with New Year’s Resolutions
As you might already know, many people make New Year’s resolutions that involve things like losing weight or achieving certain fitness goals. You can help attract this clientele in 2017 by coming up with a new marketing plan that helps bring in new clients who are looking to make big changes. For example, it might be time to offer a lower introductory rate for those who are thinking about signing up for the first time, and you might want to start new beginner’s classes and bring in new trainers to help with all of your new customers.
Put Focus on What Works for Your Business
Every fitness center is different. This is why it’s important to look at the successes that your business has had — and the things that might not have worked out quite so well — so that you can start putting more of a marketing focus on what really works. This can be challenging to do on your own, but an experienced fitness club consultant can talk numbers with you and help you tweak your marketing plan for 2017.
As you can see, it’s not a bad idea to start focusing on making changes to your business plan for the upcoming year. If you need help with making your fitness center more successful, contact us at Fitness Management and Consulting today!
Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting and turnaround firm specializing in the fitness and health club industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars and workshops across the country on the practical skills required to successfully build teamwork and market fitness programs and products. Visit his Web site or

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