Independent gym owners, assemble! Tired of spoon-feeding leads to your new membership sales reps and personal trainers (PTs)? Craving a team that can hustle and generate their own clientele? Then ditch the old methods and embrace a powerful onboarding strategy that ignites your team’s inner lead magnet!
Why Play Nanny? Unleash Their Inner Networker!
We all have a built-in advantage: our power base. Think friends, family, ex-coworkers, even high school acquaintances (yes, even that guy you haven’t spoken to since graduation!). This is where the magic begins.
Step 1: The Power Base Blitz (for Reps & PTs!)
Onboarding isn’t just about gym equipment and billing software. It’s about building a thriving career at your gym. Teach your new team members, both reps and PTs, to:
- Craft a “reconnect” call script. This isn’t a sales pitch – it’s a friendly catch-up! The goal is to rekindle relationships and plant a seed about the gym’s awesome services (for reps) or their new PT career (for PTs).
- Embrace the phone! Texts and emails are okay, but live conversations build rapport and trust. Help your team overcome call anxiety with role-playing and practice sessions.
- Don’t sweat the qualification process (reps) or immediate sales (PTs). Focus on reconnection and gauge interest. Reps can schedule gym tours, and PTs can schedule free consultations for those who seem receptive.
Remember: Don’t judge results by the first call. This is about nurturing relationships and staying top-of-mind. Any positive interaction is a win!
Beyond the Power Base: Building Momentum for Reps & PTs
The power base is just the launchpad. Equip your team with the tools to expand their lead generation:
- Social media marketing: Craft engaging content that showcases the gym’s offerings (reps) or PT expertise. Utilize both platforms to attract potential clients.
- Networking events: Encourage participation in fitness expos, community events, and local business gatherings. (Both reps and PTs can benefit here!)
- Collaborations: Partner with gyms, nutritionists, chiropractors, or other health professionals to cross-promote services (Reps) or build co-op programs where PTs offer sessions to clients of other businesses. (PTs)
The Takeaway: It’s All About Empowerment
By ditching the spoon-feeding and equipping your team with lead-generating skills, you’ll foster a team of independent, self-motivated reps and PTs who contribute to the overall success of your gym. Remember, any attention is better than no attention! The more your team gets their name and your gym out there, the more clients they (and you!) will attract, and the more your gym will thrive! Contact Jim here.
Click here for more details on financing options or call 214-629-7223 or email jthomas@fmconsulting.net for more information. Or, apply now.
If your fitness business is in need of a turnaround, a boost in sales, or a fresh marketing approach, we’re here to help. We offer a free initial consultation to discuss your specific situation and explore how our expertise can make a difference. Don’t hesitate to reach out to Jim Thomas at 214-629-7223 or find valuable insights on YouTube. Follow me on LinkedIn
An Outsourced CEO, Turnaround Expert and Author, Jim Thomas is the founder and president of FMC USA Inc., a management consulting, turnaround, financing and brokerage firm specializing in the leisure services industry. With more than 25 years of experience owning, operating and managing facilities of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully overcome obscurity, improve gym sales, build teamwork and market fitness programs and products. Visit his Web site at: www.fmconsulting.net or www.youtube.com/gymconsultant.
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