Since forming Fitness Management, Jim Thomas has been turning health clubs around at an amazing rate and garnering a reputation as a producer of change…a sharp-eyed troubleshooter, a brilliant sales trainer, and a motivator. Fitness Management provides programs that show measurable results and Jim’s team is proud of their ability to glean profit from every square foot of a client’s investment.
A new competitor opens down the street.
They have brand-new equipment. A beautiful facility. A big marketing budget. Maybe they’re offering memberships at a price you don’t think you can—or should—match.
The competitor itself usually isn’t what causes the most damage. The reaction to the competitor does.
— Jim Thomas, Fitness Management & Consulting
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