Here's a simple truth about gym sales: if you don't ask, the answer is always no.
I've spent years working with independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers. And one of the biggest opportunities I see to immediately increase membership sales has nothing to do with marketing, advertising, pricing, or even the competition. It's simply asking for the sale.
You can have the best gym in town. You can give a fantastic tour, build great rapport, understand your prospect's fitness goals, and demonstrate tremendous value. But if you never actually ask that person to become a member, you're leaving the decision—and potentially the sale—hanging in the air.
Read the full article at fmconsulting.net.
— Jim Thomas, Fitness Management & Consulting
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