Your Gym Isn't Just a Business. It's a Blockbuster Waiting to Happen. Here's How to Market It Like Hollywood.

Hollywood doesn’t just release movies. Hollywood creates events.

Months before a major movie hits theaters, you’ve already seen the trailers, the interviews, the posters, the behind-the-scenes footage, and the social media campaigns.

By the time opening weekend arrives, millions of people already know about the movie. More importantly, many of them are excited to see it.

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— Jim Thomas, Fitness Management & Consulting