If your gym is losing money and you hate sales, you have a problem—but probably not the problem you think you have.
The solution is not necessarily to suddenly fall in love with selling. The solution is to understand that sales still has to happen whether you enjoy it or not.
I see this all the time with independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers. They love fitness. They love helping people. They enjoy coaching members, improving their facility, building programs, and creating a great culture. But when it comes time to sell, they hesitate.
Read the full article at fmconsulting.net.
— Jim Thomas, Fitness Management & Consulting
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