Here’s something I’ve noticed after years of working with independent gym owners, boutique studio operators, gym entrepreneurs, and personal trainers:
Most gyms don’t have a sales problem. They have a process problem.
Every gym tour is different. Every salesperson has their own approach. One person gives a fantastic presentation, while another simply walks the prospect around the building, points out a few machines, and hopes for the best.
— Jim Thomas, Fitness Management & Consulting
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