The biggest sales breakthrough in your gym business might be hiding in something everyone else is throwing away.
Sometimes the best opportunities in business don't come from spending more money, hiring more people, or investing in the latest technology. Sometimes they come from looking at something everyone else considers worthless and figuring out how to turn it into an opportunity.
I want to take you back a few years and tell you a story about something that happened when I was operating health clubs. It's a story about getting creative, finding value where nobody else sees it, and what can happen when you make sales and marketing a priority. And it all started with a doctor's order to get some bed rest.
— Jim Thomas, Fitness Management & Consulting
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