One of the questions I get asked all the time by independent gym owners, boutique studio operators, and fitness entrepreneurs is some variation of this: “Hey, Jim, how can we improve our Saturday performance?” “How can we get better production on Sundays?” “Our Tuesdays are slow. What can we do to generate more sales?”
And I get it. When you’re running a gym, you’re constantly looking for ways to improve performance. You want more memberships, more personal training revenue, better appointment production, and ultimately, a more profitable business.
But here’s something I want you to think about. One of the greatest things about the fitness industry is that, in many cases, your next customers are already right in front of you. They’re already walking through your doors. They’re already on your membership roster. They’re already in your database.
— Jim Thomas, Fitness Management & Consulting
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